Post Rock Reaches Out to Read!

November 19, 2011 | News | By: Jennifer Brull | Tags: ,

Getting books from the doctor is now a routine part of regular well child checkups at Post Rock Family Medicine, as doctors and nurses welcome the Reach Out and Read program to the practice.  Post Rock joins more than 4,688 Programs nationwide that are preparing America’s youngest children to succeed in school.

The program begins at the 6-month checkup and continues through age 5, with a special emphasis on children growing up in low-income communities. Families served by Reach Out and Read read together more often, and their children enter kindergarten with larger vocabularies and stronger language skills, better prepared to achieve their potential.

“We are very excited to have introduced Reach Out and Read at Post Rock this year!  Giving books to children at well checks is a lot of fun, and I get to share some of my favorite childhood books with a whole new generation,” says Dr. Dan Sanchez.

Healthcare providers are trained in the three-part Reach Out and Read model to promote early literacy and school readiness:

  • In the exam room, doctors and nurses speak with parents about the importance of reading aloud to their young children every day, and offer age-appropriate tips and encouragement.
  • The primary care provider gives every child 6 months through 5 years old a new, developmentally-appropriate children’s book to take home and keep.
  • In the waiting room, displays, information, and books create a literacy-rich environment.

“Reach Out and Read is such an efficient and effective concept,” said Chief Executive Officer Earl Martin Phalen. “Childhood development experts tell us that the most important thing that parents can do to prepare their children to succeed in school is to read aloud to them every day. Promoting early literacy and school readiness through regular well child checkups is a simple model that has a lasting, invaluable impact on the life of a child.”

Medical research shows that literacy-promoting interventions by the physician have a significant effect on parental behaviors, beliefs, and attitudes toward reading aloud.  For more than a decade, studies have indicated that parents who get books and literacy counseling from their doctors and nurses are more likely to read to their young children, read to them more often, and provide more books in the home.  In addition, children served by Reach Out and Read enter kindergarten with a six-month developmental edge, and have larger vocabularies and stronger language skills.

If you would like to donate funds for Reach Out and Read books, send us an email at